GhostGauge — Brand Card (v1.1)

This document defines GhostGauge's public narrative (what it is, who it's for), naming conventions (G-Score vs GRS), band labels, tone, and ready-to-use copy. It exists so UI text, social posts, and docs stay consistent. Keep this file in sync with live config and methodology versions.

GhostGauge — Brand Card (v1.1)

A short, practical guide to what GhostGauge is, how it speaks, and how to present it to people with zero context.

Brand at a glance

  • What it is: A daily, transparent, factor-weighted market risk dashboard for Bitcoin. It compresses diverse data into a single 0–100 G-Score (higher = higher risk) with full driver transparency.
  • Who it's for: Hedge-fund PMs, quants, sophisticated retail, and market-curious readers who want signal over noise.
  • Why it exists: To help people frame risk, not predict price. Decision support—clear, repeatable, explainable.
  • Where it lives: GhostGauge at ghostgauge.com; analysis voice from GrayGhost (author of the TWIMM newsletter).
  • How it feels: Professional, analytical, modern UI—occasional, tasteful noir accents (mainly in social/newsletter, not the app).

Brand architecture

  • Platform / Product: GhostGauge
    The destination and tool (dashboard, drivers, methodology, history/CSV, BTC⇄Gold, Sats per Dollar, Alerts).
  • Author / Persona: GrayGhost
    Byline & narrative lens in newsletter/social. On-site copy stays sober; persona is a light flourish.
  • Metric (formal): GrayGhost Risk Score (GRS v3)
    Methods, whitepaper, code comments, API/docs.
  • Metric (everyday): G-Score
    Headlines, UI chips, social posts, casual usage.

One-liner & elevator pitch

  • One-liner: GhostGauge turns market chaos into a single, transparent G-Score so you can calibrate risk at a glance.
  • 30-second pitch: GhostGauge blends seven enabled factor scores across liquidity, momentum, term structure, macro, and social/attention into a 0–100 G-Score (higher = higher risk). Each factor follows its own production logic, with factor-level status and source/timing context exposed in the dashboard. Click through to inspect the drivers and available history.

Positioning & proof

  • Positioning: Transparent risk telemetry for crypto + macro.
  • Promise: Signals, not hype. Methods before marketing.
  • Proof points:
    • Five-pillar model with published inputs & weights (30/30/20/10/10).
    • Seven enabled scoring factors; On-chain Activity is disabled at 0% in v1.1.1.
    • Factor-specific production logic produces 0–100 factor scores; included factor scores are combined using published versioned weights.
    • Factor History outputs are maintained by successful production ETL runs with documented provenance.
    • ETF Flows uses a 21-day aggregate-flow measure with source-freshness and data-quality guards.
    • Cycle and Spike adjustment mechanisms are disabled in production v1.1.1; reactivation would require a versioned methodology decision.
    • Clear risk bands and plain-English playbook.

Audience & use cases

  • PMs/Quants: Fast regime check; portfolio guardrails; risk-on/risk-off framing.
  • Sophisticated retail: Sanity check against headlines & influencer noise.
  • Media/Creators: Reliable daily artifact to cite/embed.
  • You (GrayGhost): Anchor for weekly commentary and cross-asset context.

Messaging pillars (what we talk about)

  1. Transparency — clear inputs, weights, freshness.
  2. Discipline — stable methodology; versioned updates.
  3. Context — show drivers, not just a number.
  4. Restraint — risk framing ≠ trade signals.
  5. Macro-aware — liquidity and cross-market data matter.

Voice & tone

  • Primary: Crisp, neutral, specific. Short sentences. No predictions.
  • Persona seasoning (optional): A brief noir-tinged line in social/newsletter—not in the app chrome.
  • Always include: UTC timestamp and a path to methodology.

Ready-to-use lines

  • "Signals, not hype."
  • "One score, five pillars, zero mystery."
  • "Transparent risk for macro + crypto."

Naming & notation

Public names

  • G-Score (BTC) / Bitcoin G-Score
  • (Future-ready) G-Score (ETH)
  • GhostGauge: product/site
  • XAU Lens: BTC↔Gold module
  • Sats Lens: Satoshis per Dollar module
  • Alerts: zero-cross & band-change notices

Formal references

  • GRS v3 — GrayGhost Risk Score, versioned methodology.
  • Modules: Drivers, Methodology, History, XAU Lens, Sats Lens, Alerts.

Risk bands (display + copy — align with app defaults)

  • 0–14 Aggressive Buying
  • 15–34 Regular DCA Buying
  • 35–49 Moderate Buying
  • 50–64 Hold & Wait
  • 65–79 Reduce Risk
  • 80–100 High Risk

(Note: these bands are configurable in app config; keep brand copy in sync with the live config and use live config as main source)

Slugs / API / data keys (examples)

  • gscore_btc, grs_version=3
  • pillar_liquidity, pillar_momentum, pillar_leverage, pillar_macro, pillar_social

Do / Don't (naming)

  • Do: Use G-Score in UI/social; use GRS in docs/methods.
  • Do: Qualify asset explicitly (e.g., "Bitcoin G-Score").
  • Don't: Call it an "index" or imply trade signals.
  • Don't: Use sensational qualifiers ("warning!", "guaranteed!", etc.).

Headline / subhead templates

Dashboard H1

Today's Bitcoin G-Score: [value]

Dashboard subhead / tooltip

The GrayGhost Risk Score (GRS v3) blends five pillars into a transparent 0–100 risk measure.

Drivers section

Drivers — Liquidity · Momentum · Term Structure · Macro · Social

Band legend (match live config)

0–14 Aggressive Buying · 15–34 Regular DCA Buying · 35–49 Moderate Buying · 50–64 Hold & Wait · 65–79 Reduce Risk · 80–100 High Risk

Methodology CTA

Methodology (GRS v3) — inputs, normalization, weights, and staleness handling

SEO title

GhostGauge — Bitcoin G-Score (0–100 multi-factor market risk)

SEO description

Daily, transparent, factor-weighted risk for BTC. Liquidity, momentum, term structure, macro, social. Signals, not hype.

Social & newsletter patterns

Crossing-band alert (X/Twitter, from @grayghost)

Bitcoin G-Score just crossed 70 — High risk. Drivers + chart on GhostGauge. ghostgauge.com

Weekly wrap (TWIMM)

W/W Δ: 58 → 66. Liquidity led; term structure cooled. Full breakdown in Drivers. ghostgauge.com

Multi-asset tease (future)

ETH G-Score: 48 (Hold & Wait). Compare BTC/ETH drivers on GhostGauge.

Persona-seasoned alt (sparingly)

"The street's loud. Signals aren't. BTC G-Score 72 — High."

How the metric works (brief public summary)

  • Inputs → Pillars: Liquidity/Flows (30%), Momentum/Valuation (30%), Term Structure/Leverage (20%), Macro (10%), Social/Attention (10%). Seven enabled scoring factors; On-chain Activity is disabled at 0%.
  • Factor scoring: Each enabled factor uses factor-specific production logic to produce a 0–100 factor score.
  • Aggregation: Only factors classified fresh in production contribute to the composite; versioned weights are normalized over the included set for that snapshot.
  • Freshness: Input freshness is source-aware and is not a validation or accuracy claim.
  • Adjustments: Cycle and Spike adjustment mechanisms are disabled in production v1.1.1; reactivation would require a versioned methodology decision.
  • Transparency: Production snapshots expose factor-level status and source/timing context, with historical and downloadable artifacts available where provided.